QR Code Allergen Menus: Meeting Modern Customer Expectations
Customer expectations have changed. Diners now expect instant, accurate allergen information - and they want it in their native language. Is your restaurant keeping up?
The Modern Diner's Expectations
Research shows that 32% of diners have specific dietary requirements:
- Food allergies (8%) - Food intolerances (12%) - Dietary preferences (vegetarian, vegan, halal, etc.) (12%)
These customers expect: - Immediate access to allergen information - Accurate, up-to-date data - Information in their language - Confidence in your knowledge
The Problem with Paper Menus
Traditional allergen folders have serious limitations:
- Quickly become outdated when menus change - Only available in 1-2 languages - Time-consuming to print and maintain - Don't create confidence with customers - Require staff to fetch and explain
How QR Code Menus Work
AllerQ transforms the allergen experience:
1. Customer scans QR code at table with smartphone 2. Menu automatically displays in their device's language (40+ languages) 3. They filter by allergens and dietary requirements 4. See exactly which dishes are safe for them 5. Order with confidence
Benefits for Your Business
Improve Customer Experience
- Instant access to information - Multilingual support (40+ languages) - Self-service reduces anxiety - Builds trust and confidenceSave Staff Time
- No need to fetch allergen folders - Reduced questions about ingredients - Staff can focus on service - Fewer order modificationsStay Compliant
- Always up-to-date information - Natasha's Law compliance - Audit trail of changes - Reduced liability riskUpdate in Real-Time
- Menu changes reflected immediately - No reprinting costs - Seasonal specials included - Emergency updates (ingredient changes)Real Customer Impact
A Brighton restaurant saw immediate results with AllerQ:
> "We've noticed customers are more relaxed and confident ordering. Instead of calling a manager for every allergen question, guests explore the menu themselves. Our TripAdvisor reviews now mention how easy it was to find suitable dishes."
Results: - 40% reduction in allergen-related questions - 5-star reviews mentioning allergen information - International tourists can read menus in their language - Zero allergen incidents since implementation
Implementation is Instant
Unlike traditional allergen solutions, QR code menus are ready in minutes:
1. Upload your menu (15 minutes) 2. Mark allergens (10 minutes per dish) 3. Place QR codes (table tents provided) 4. Go live immediately
No app downloads required - works on any smartphone.
Meeting Legal Requirements
AllerQ helps you comply with: - Natasha's Law (allergen labelling) - Food Information Regulations - Consumer Rights Act
Includes: - Full ingredient disclosure - 14 major allergens highlighted - Audit trail for changes - Evidence of due diligence
The Competitive Advantage
Restaurants with modern allergen information stand out: - Higher reviews from dietary-restricted diners - More bookings from allergen-conscious groups - Positive word-of-mouth - Reduced risk and liability
Ready to transform your allergen experience? Discover AllerQ and see how QR code menus can elevate your service.
Key Takeaways
- 32% of diners have dietary requirements - QR code menus provide instant, multilingual allergen info - Saves staff time and improves customer confidence - Real-time updates keep information current - Helps meet Natasha's Law requirements - Implementation takes under 30 minutes
Want to see AllerQ in action? Book a demo today.









