QR Code Allergen Menus: Meeting Modern Customer Expectations

Customer expectations have changed. Diners now expect instant, accurate allergen information - and they want it in their native language. Is your restaurant keeping up?

The Modern Diner's Expectations

Research shows that 32% of diners have specific dietary requirements:

• Food allergies (8%)
• Food intolerances (12%)
• Dietary preferences (vegetarian, vegan, halal, etc.) (12%)

These customers expect:

• Immediate access to allergen information
• Accurate, up-to-date data
• Information in their language
• Confidence in your knowledge

The Problem with Paper Menus

Traditional allergen folders have serious limitations:

• Quickly become outdated when menus change
• Only available in 1-2 languages
• Time-consuming to print and maintain
• Don't create confidence with customers
• Require staff to fetch and explain

How QR Code Menus Work

AllerQ transforms the allergen experience:

1. Customer scans QR code at table with smartphone
2. Menu automatically displays in their device's language (40+ languages)
3. They filter by allergens and dietary requirements
4. See exactly which dishes are safe for them
5. Order with confidence

Benefits for Your Business

Improve Customer Experience

• Instant access to information
• Multilingual support (40+ languages)
• Self-service reduces anxiety
• Builds trust and confidence

Save Staff Time

• No need to fetch allergen folders
• Reduced questions about ingredients
• Staff can focus on service
• Fewer order modifications

Stay Compliant

• Always up-to-date information
• Natasha's Law compliance
• Audit trail of changes
• Reduced liability risk

Update in Real-Time

• Menu changes reflected immediately
• No reprinting costs
• Seasonal specials included
• Emergency updates (ingredient changes)

Real Customer Impact

A Brighton restaurant saw immediate results with AllerQ:

"We've noticed customers are more relaxed and confident ordering. Instead of calling a manager for every allergen question, guests explore the menu themselves. Our TripAdvisor reviews now mention how easy it was to find suitable dishes."

Results:

• 40% reduction in allergen-related questions
• 5-star reviews mentioning allergen information
• International tourists can read menus in their language
• Zero allergen incidents since implementation

Implementation is Instant

Unlike traditional allergen solutions, QR code menus are ready in minutes:

1. Upload your menu (15 minutes)
2. Mark allergens (10 minutes per dish)
3. Place QR codes (table tents provided)
4. Go live immediately

No app downloads required - works on any smartphone.

Meeting Legal Requirements

AllerQ helps you comply with:

• Natasha's Law (allergen labelling)
• Food Information Regulations
• Consumer Rights Act

Includes:

• Full ingredient disclosure
• 14 major allergens highlighted
• Audit trail for changes
• Evidence of due diligence

The Competitive Advantage

Restaurants with modern allergen information stand out:

• Higher reviews from dietary-restricted diners
• More bookings from allergen-conscious groups
• Positive word-of-mouth
• Reduced risk and liability

Ready to transform your allergen experience? Discover AllerQ and see how QR code menus can elevate your service.

Key Takeaways

• 32% of diners have dietary requirements
• QR code menus provide instant, multilingual allergen info
• Saves staff time and improves customer confidence
• Real-time updates keep information current
• Helps meet Natasha's Law requirements
• Implementation takes under 30 minutes

Want to see AllerQ in action? Book a demo today.